Legal

Terms of Use

Effective date: September 7, 2026  ·  Benefit Programmatic Media Ltd.

1. Acceptance of these Terms

These Terms of Use (“Terms”) govern your access to and use of the website located at benefit.media, including its sub-pages, content, contact forms and any files we publish on it (collectively, the “Website”). The Website is operated by Benefit Programmatic Media Ltd. (“Benefit Media”, “we”, “us” or “our”).

By accessing or using the Website you confirm that you have read, understood and agree to be bound by these Terms and by our Privacy Policy, which is incorporated into these Terms by reference. If you do not agree, you must not use the Website. If you use the Website on behalf of a company or other organization, you represent that you are authorized to bind that organization, and “you” refers to that organization.

You must be at least 18 years old (or the age of majority where you live, if higher) to use the Website.

2. About us

3. Scope: Website only

These Terms apply only to the Website. They do not govern the programmatic advertising technology, supply-side platform, demand integrations, managed services, reporting dashboards or any other products or services that we provide to publishers, advertisers and other business partners (the “Services”). The Services are provided solely under a separate written agreement between Benefit Media and the relevant partner (such as a publisher agreement, demand partner agreement, insertion order or master services agreement). If there is any conflict between these Terms and such an agreement with respect to the Services, that agreement prevails.

Nothing on the Website constitutes an offer to provide the Services, and any description of the Services on the Website is subject to the terms of the applicable written agreement.

4. Use of the Website

Subject to these Terms, we grant you a limited, revocable, non-exclusive, non-transferable license to access and view the Website for your personal or internal business purposes of learning about Benefit Media and evaluating a potential business relationship with us. All rights not expressly granted to you are reserved.

We may modify, suspend or discontinue all or any part of the Website at any time, with or without notice, and we will not be liable to you or any third party for doing so. We do not guarantee that the Website will be available at all times or free of errors.

5. Intellectual property

The Website and all of its content, including text, graphics, logos, images, photographs, videos, designs, software, data, page layouts and the selection and arrangement of the foregoing (“Content”), are owned by or licensed to Benefit Media and are protected by copyright, trademark and other intellectual-property laws of Israel and other countries.

“Benefit Media”, the Benefit Media logo and our other product and service names and marks are trademarks or trade names of Benefit Media. Other names, logos and marks appearing on the Website, including those of our partners and of platforms we integrate with, belong to their respective owners and are used for identification purposes only. Their appearance does not imply endorsement of, or affiliation with, Benefit Media unless stated.

Except as expressly permitted by these Terms or by applicable law, you may not copy, reproduce, modify, distribute, transmit, display, perform, publish, license, create derivative works from, frame, scrape or otherwise exploit any Content without our prior written consent. You may print or download pages of the Website for your own reference, provided you keep all copyright and proprietary notices intact.

6. Acceptable use

You agree not to, and not to permit any third party to:

• use the Website in any way that violates applicable law or regulation, or for any fraudulent or harmful purpose;
• access or attempt to access any non-public part of the Website, our systems or our partners' systems, or probe, scan or test the vulnerability of any system or network, or breach any security or authentication measures;
• use any robot, spider, crawler, scraper or other automated means to access the Website or extract data from it, except for search engines that comply with our robots.txt file;
• introduce viruses, malware or any other harmful code, or interfere with or disrupt the integrity or performance of the Website or the servers and networks connected to it;
• impersonate any person or entity, misrepresent your affiliation with any person or entity, or submit false or misleading information through the Website;
• send unsolicited commercial communications to us or to any address, form or endpoint published on the Website; or
• use the Website to develop a competing product or service, or copy any feature, function or design of the Website.

7. Submissions and communications

When you contact us through the Website, by email or otherwise, you agree that the information you provide is accurate and that you are entitled to provide it. We will handle your personal information in accordance with our Privacy Policy.

Any ideas, suggestions, proposals or other materials that you send to us (other than personal information and information covered by a signed confidentiality agreement) are non-confidential, and you grant us a perpetual, irrevocable, worldwide, royalty-free license to use them for any purpose without compensation or attribution.

Submitting a contact form or otherwise communicating with us does not create a business relationship, partnership or contract between you and Benefit Media. Any relationship will be governed solely by a separate written agreement.

8. Published transparency files

We publish machine-readable files on the Website in accordance with industry standards developed by IAB Tech Lab, including ads.txt, app-ads.txt and sellers.json. These files are provided for the purpose of supply-chain transparency in programmatic advertising. They are updated from time to time without notice, may contain errors or omissions, and are provided “as is”. The presence of an entity in these files does not constitute a representation, warranty or guarantee regarding that entity, its inventory or its business practices, and you should not rely on these files for any purpose other than the one intended by the applicable specification.

9. Third-party links and services

The Website may contain links to, or load content from, third-party websites and services, including social networks, analytics providers, font and content delivery networks and industry organizations. These are provided for your convenience only. We do not control and are not responsible for the content, availability, accuracy, privacy practices or terms of any third-party website or service, and a link does not imply our endorsement. You access third-party websites and services at your own risk and subject to their terms.

10. Information on the Website

The Content is provided for general information about Benefit Media and the programmatic advertising industry. It does not constitute legal, financial, technical or professional advice, and you should not rely on it as such. Case studies, performance figures, statistics, partner names and testimonials on the Website describe past results in specific circumstances; they are illustrative only and are not a promise or guarantee of the results you or anyone else may achieve. We make reasonable efforts to keep the Content accurate and current, but we do not warrant that it is complete, accurate or up to date, and we may change it at any time without notice.

11. Disclaimer of warranties

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE WEBSITE AND THE CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE”, WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING WITHOUT LIMITATION ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AVAILABILITY OR FREEDOM FROM VIRUSES OR OTHER HARMFUL COMPONENTS. WE DO NOT WARRANT THAT THE WEBSITE WILL MEET YOUR REQUIREMENTS, OPERATE WITHOUT INTERRUPTION OR ERROR, OR THAT DEFECTS WILL BE CORRECTED.

12. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL BENEFIT MEDIA OR ITS AFFILIATES, OR ANY OF THEIR DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, SUPPLIERS OR LICENSORS, BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, BUSINESS, GOODWILL, DATA OR OPPORTUNITY, ARISING OUT OF OR IN CONNECTION WITH THE WEBSITE, THE CONTENT OR THESE TERMS, WHETHER BASED ON CONTRACT, TORT (INCLUDING NEGLIGENCE), STATUTE OR ANY OTHER LEGAL THEORY, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR IN CONNECTION WITH THE WEBSITE, THE CONTENT OR THESE TERMS WILL NOT EXCEED ONE HUNDRED US DOLLARS (US$100).

Nothing in these Terms excludes or limits any liability that cannot be excluded or limited under applicable law, including liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation. The limitations in this Section do not apply to the Services, which are governed exclusively by the applicable written agreement.

13. Indemnification

You agree to defend, indemnify and hold harmless Benefit Media and its affiliates, and their directors, officers, employees and agents, from and against any claims, liabilities, damages, losses, costs and expenses (including reasonable legal fees) arising out of or relating to your breach of these Terms, your violation of any law or the rights of a third party, or your use or misuse of the Website.

14. Privacy

Our collection and use of information in connection with the Website and our advertising services is described in our Privacy Policy. By using the Website you acknowledge that policy.

15. Suspension and termination

We may, at our sole discretion and without notice or liability, restrict, suspend or terminate your access to all or part of the Website if we believe you have breached these Terms or applicable law, or to protect the Website, our partners or other users. Sections 5, 7, 8 and 10 through 18 survive any termination.

16. Governing law and jurisdiction

These Terms, and any dispute or claim arising out of or in connection with them or the Website (including non-contractual disputes or claims), are governed by the laws of the State of Israel, without regard to its conflict-of-laws rules. The competent courts of Tel Aviv-Jaffa, Israel, will have exclusive jurisdiction over any such dispute or claim, and you irrevocably submit to that jurisdiction. Notwithstanding the foregoing, we may seek injunctive or other equitable relief in any court of competent jurisdiction to protect our intellectual-property rights.

17. Changes to these Terms

We may revise these Terms from time to time. The revised Terms will be posted on this page with an updated effective date and take effect when posted. Your continued use of the Website after the revised Terms take effect constitutes your acceptance of them. Please review this page periodically.

18. General provisions

• Entire agreement. These Terms, together with the Privacy Policy, are the entire agreement between you and Benefit Media regarding the Website and supersede any prior understandings regarding the Website.
• Severability. If any provision of these Terms is held invalid or unenforceable, it will be enforced to the maximum extent permitted and the remaining provisions will remain in full force.
• No waiver. Our failure to enforce any provision is not a waiver of our right to do so later.
• Assignment. You may not assign or transfer these Terms or any rights under them without our prior written consent. We may assign these Terms without restriction, including to an affiliate or a successor in connection with a merger, acquisition or sale of assets.
• No third-party beneficiaries. Except as expressly stated, these Terms do not confer any rights on third parties.
• Language. These Terms are written in English. Any translation is provided for convenience only, and the English version prevails.
• Electronic communications. You agree that we may communicate with you electronically, and that such communications satisfy any legal requirement that communications be in writing.

19. Contact us

Questions about these Terms may be sent to: